BUGATTI E-SCOOTER 10" MAX BLUE

Dubai continues to lead the Middle East in sustainable transportation, and today marks a major milestone in the region's electric mobility journey . ScootUp, Dubai's premier electric scooter shop, has been selected as the exclusive distributor for Bugatti Electric Scooters across all seven Emirates . This partnership brings together BUGATTI’S brand excellence with ScootUp's proven expertise in electric scooter repair and sales throughout the UAE.

 

• The announcement represents more than just a business deal; it's a statement about Dubai's commitment to premium sustainable transport solutions . For the first time, UAE residents and businesses can access an electric scooter that embodies the design and quality standards of the Bugatti brand, exclusively through ScootUp's established network of sales and service centers.

A Partnership Built on Excellence and Trust

This collaboration is founded on a shared commitment to quality and a deep understanding of what riders in the UAE expect . Leaders from both ScootUp and BUGATTI Store  have shared their excitement about what this partnership means for electric mobility in the region.

Mickey Winitsky, Partner at ScootUp, expressed his pride in representing the iconic brand. “We’re proud to represent Bugatti in the UAE,” he said . “The brand needs no introduction; and now riders here can finally experience it first-hand. This isn’t just about selling scooters. It’s about elevating what personal electric mobility can look and feel like in the region.”

This feeling is mutual. For BUGATTI Store, choosing the right partner was essential to protect its legacy of performance and luxury . The decision was based on finding a company with a proven record of excellent service and customer satisfaction.

Art Katallozi, Director of BUGATTI Store, explained why ScootUp was the clear choice:
“ScootUp immediately stood out to us. They understand premium, they understand service, and they’ve built real trust with riders in the UAE . This is exactly the type of partner we want representing BUGATTI scooters in a market as active and brand-focused as the Emirates.”

This mutual respect is the foundation of the agreement, reinforcing ScootUp’s position as the top escooter shop in Dubai . It assures customers that every luxury escooter from Bugatti will be supported by the trusted electric scooter repair services that ScootUp is known for.

The BUGATTI Legacy Meets Electric Mobility

For over 115 years, BUGATTI has represented the pinnacle of automotive engineering and design . The French manufacturer's legendary attention to detail and performance has created some of the world's most coveted vehicles . Now, this same passion for excellence extends to electric mobility through their premium escooter line.

A metallic blue BUGATTI Chiron hypercar showcasing its sleek design and advanced engineering.

BUGATTI’s venture into electric scooters isn't just a brand extension; it's a natural step forward for a company that has always pushed the boundaries of what's possible . Their electric scooters carry the same DNA that makes BUGATTI supercars so special: precision engineering, premium materials, and attention to every detail .

The timing couldn't be better for the UAE market . As Dubai works toward its Net Zero 2050 strategy, premium electric scooters offer a perfect solution for both individual riders and corporate fleets looking to reduce their carbon footprint .

 

ScootUp | Dubai's Electric Scooter Hub

ScootUp has established itself as the go-to destination for electric scooters Dubai . Located near Alserkal in Al Quoz, the company has built a reputation for quality products, expert electric scooter repair services, and genuine customer care .

The shop specializes in major brands including Inokim, Ninebot, Ducati, and now BUGATTI . What sets ScootUp apart isn't just their product selection; it's their deep knowledge of Dubai's unique riding conditions and their ability to provide comprehensive after-sales support .

From battery repair electric scooter services to escooter accessories, ScootUp offers everything riders need to get the most from their electric scooters . Their experienced technicians handle everything from simple tire repairs to complex motor diagnostics, ensuring every customer gets reliable service .

 

Dubai's Electric Scooter Market Success

The UAE's electric scooter market has experienced remarkable growth over the past five years . Dubai leads this expansion, accounting for 80% of the country's electric scooter adoption . This success stems from several factors: supportive government policies, excellent infrastructure, and growing awareness of sustainable transport benefits .

UAE Electric Scooter Market Growth showing sales, Dubai's dominance, corporate adoption, and environmental impact from 2020-2025

 

Recent data shows the UAE electric scooter market reached 65,000 units in 2025, with corporate adoption jumping to 50% . This growth reflects a fundamental shift in how people think about transportation, especially for short trips around the city .

Dubai's government has actively supported this transition through the Roads and Transport Authority's policies and infrastructure investments . The city now features dedicated e-scooter lanes, charging facilities, and clear regulations that make riding safe and convenient .

 

What Makes BUGATTI Electric Scooters Special

Bugatti electric scooters stand apart in the premium mobility market . Each model reflects the company's automotive heritage through sophisticated engineering and premium materials . The flagship model features a powerful 1000W motor, 37-mile range, and distinctive design elements that immediately identify it as a BUGATTI product.

A light blue BUGATTI electric scooter with key performance specifications displayed below it.

The attention to detail is remarkable . From the precision-folding mechanism to the premium LCD display, every component reflects Bugatti's commitment to excellence . The 10-inch pneumatic tires provide smooth rides, while the dual braking system ensures safety in all conditions .

Battery technology represents another area where BUGATTI excels . Their advanced power management systems protect against overheating and overcharging while delivering consistent performance . For Dubai's climate, this reliability is essential .

 

Corporate Solutions and Fleet Programs

ScootUp's partnership with BUGATTI opens new possibilities for UAE businesses looking to upgrade their mobility solutions . Corporate electric scooter fleets offer multiple benefits: reduced parking needs, lower maintenance costs, and positive environmental impact .

Electric scooters and bicycles parked at a station in Dubai, promoting sustainable transport options.

 

Companies across Dubai are already using electric scooters for campus transportation, client services, and employee wellness programs . The addition of BUGATTI’s premium line gives businesses access to mobility solutions that reflect their commitment to quality and innovation .

Research shows that replacing traditional vehicles with electric scooter fleets can reduce CO2 emissions by up to 95% . For companies working toward sustainability goals, this represents a practical way to make meaningful environmental improvements .

 

The ScootUp Service Advantage

What makes ScootUp the ideal partner for BUGATTI isn't just their sales expertise; it's their comprehensive service capabilities . The company operates Dubai's most advanced electric scooter repair facility, handling everything from routine maintenance to complex technical issues .

Their team includes certified technicians who understand the specific requirements of premium electric scooters . Whether customers need battery repair, electric scooter services, motor diagnostics, or software updates, ScootUp has the expertise and equipment to handle the job properly .

The company also stocks a full range of escooter accessories, from safety gear to performance upgrades . This means BUGATTI owners can customize and maintain their scooters without having to source parts from multiple suppliers .

 

Dubai's Sustainable Transport Future

Electric scooters play a crucial role in Dubai's vision for sustainable transportation . The city aims to convert 50% of all vehicles to electric or hybrid by 2050, and premium electric scooters represent an important part of this transition .

Person riding an electric scooter on a paved path alongside a flower bed.

The environmental benefits are clear . Electric scooters produce zero direct emissions, reduce noise pollution, and require minimal energy compared to traditional vehicles . For a city committed to becoming one of the world's most sustainable destinations, these advantages are significant .

Beyond environmental benefits, electric scooters address practical transportation challenges . They reduce traffic congestion, provide efficient last-mile connectivity, and offer a fun alternative to sitting in traffic .

 

 

Innovation and Technology Leadership

BUGATTI’s electric scooters incorporate cutting-edge technology that reflects the company's automotive heritage . Advanced battery management systems, precision motor control, and sophisticated user interfaces create a riding experience that exceeds expectations .

A bright blue and black BUGATTI electric scooter, showcasing its premium and modern design.

ScootUp's technical team stays current with all the latest innovations in electric scooter technology . They regularly attend training programs and work directly with manufacturers to ensure they can service even the most advanced features .

 

Market Impact and Competition

ScootUp's exclusive partnership with Bugatti positions the company as Dubai's premium electric mobility leader. While other shops may carry mainstream brands, only ScootUp can offer customers an electric scooter that meets the demanding style and quality standards of the Bugatti brand.

This exclusivity creates advantages for both ScootUp and their customers. ScootUp becomes the definitive destination for premium electric scooters, while customers get access to specialized knowledge and service capabilities that other retailers can't match .

The partnership also strengthens Dubai's position as a regional hub for premium electric mobility . As other Middle Eastern markets watch Dubai's success with electric scooters, they're likely to follow similar paths .

 

Customer Experience and Support

ScootUp's approach to customer service reflects their understanding that buying a premium electric scooter is just the beginning of the relationship . Their showroom provides a comfortable environment where customers can experience different models and get expert advice .

The company's service philosophy goes beyond simple repairs . They focus on building long-term relationships with customers, providing ongoing support, and helping riders get maximum enjoyment from their electric scooters .

For BUGATTI’s E-Scooter  customers, this means access to specialized technicians who understand the unique requirements of premium electric scooters . From routine maintenance to complex diagnostics, ScootUp has the expertise and equipment to keep BUGATTI scooters performing at their best .

 

Installation and Delivery Services

ScootUp makes owning a BUGATTI electric scooter as convenient as possible . Their delivery service covers all of Dubai and surrounding areas, ensuring customers can receive their scooters wherever it's most convenient .

The company also provides setup and orientation services . New owners receive comprehensive training on all features, safety protocols, and maintenance requirements . This ensures every customer feels confident and prepared to enjoy their new electric scooter .

For corporate customers, ScootUp offers specialized fleet setup services . This includes site visits, infrastructure assessments, and customized training programs that help businesses get maximum value from their electric scooter investments .

 

Maintenance and Repair Excellence

Electric scooter repair represents one of ScootUp's core strengths . Their facility includes specialized diagnostic equipment, genuine parts inventory, and certified technicians who can handle any issue .

Common services include battery repair, electric scooter work, motor diagnostics, brake adjustments, and software updates . The team also handles more complex issues like controller replacements and electrical system repairs .

 

For BUGATTI e-scooter  owners, ScootUp maintains direct relationships with the manufacturer to ensure access to genuine parts and the latest technical information . This means customers get factory-quality repairs and service that maintains their scooter's warranty and performance .

Safety and Regulations

ScootUp takes safety seriously, providing customers with current information about Dubai's electric scooter regulations . The city requires permits for all riders over 16, and ScootUp helps customers understand the application process .

Dubai has designated specific areas where electric scooters can be ridden safely . These include Sheikh Mohammed bin Rashid Boulevard, Jumeirah Lakes Towers, Dubai Internet City, and numerous dedicated cycle tracks throughout the city .

ScootUp also stocks a complete range of safety equipment, from helmets to protective gear . Their staff can recommend the right equipment for each customer's riding style and local conditions .

 

Environmental Impact

The partnership between ScootUp and BUGATTI E-scooter  supports Dubai's environmental goals . Electric scooters produce zero direct emissions and require minimal energy compared to traditional vehicles .

Research shows that switching from cars to electric scooters can reduce individual carbon footprints by up to 70% . For Dubai's Net Zero 2050 strategy, this represents a meaningful contribution to emissions reduction .

Beyond individual benefits, electric scooter adoption reduces traffic congestion and noise pollution . As more people choose electric scooters for short trips, the cumulative impact on air quality and quality of life becomes significant .

 

Partnership Timeline and Availability

The ScootUp-Bugatti partnership follows a carefully planned timeline designed to ensure smooth market introduction .

Starting with the official announcement, the partnership will roll out in phases throughout 2025.

Pre-orders are now being accepted, with first deliveries expected in  2025 . ScootUp's Al Quoz showroom will feature a dedicated Bugatti experience zone where customers can see the scooters and learn about their features .

Corporate fleet programs launch in 2025, giving businesses access to specialized solutions and fleet management services . By Q4 2025, the complete BUGATTI e-scooter product line will be available through all ScootUp channels .

 

Looking Forward | The Future of Electric Mobility

This partnership represents just the beginning of what's possible in premium electric mobility . As technology continues advancing, electric scooters will become even more capable, efficient, and user-friendly .

Dubai's supportive environment makes it an ideal testing ground for new electric mobility concepts . The city's modern infrastructure, progressive regulations, and environmentally conscious population create perfect conditions for innovation .

ScootUp's partnership with Bugatti positions the company to lead this evolution . As new technologies emerge and customer expectations continue rising, ScootUp will be ready to deliver the premium solutions Dubai's market demands .

 

Contact ScootUp for Your Bugatti Electric Scooter Experience

Ready to experience the future of premium electric mobility? Visit ScootUp's showroom near Alserkal in Al Quoz to see Bugatti electric scooters in person . The knowledgeable team can answer questions, arrange test rides, and help you choose the perfect model for your needs .

For corporate customers interested in fleet solutions, ScootUp offers specialized consultation services . Their experts can assess your mobility requirements and recommend customized solutions that deliver maximum value .

 

Contact ScootUp today at +971 52 891 3379 or visit Contact@ScootUp.ae to learn more about Bugatti electric scooters and schedule your showroom visit . Don't miss this opportunity to be among the first in the UAE to experience Bugatti's electric mobility excellence.